2020 has been the year of online shopping. While people have been quarantined at home, more and more of them spend time online, on social media, and shopping. US online sales are estimated to increase by 18% to $710 billion this year. And that trend is likely to continue after the pandemic. If you’re not marketing your business online, then you are missing out on critical business traffic.
Here are the top five digital marketing strategies to try in 2021.
Google Ads Automated Bidding
Automating Google Ads can save you time, money, and help your digital ads be more effective. Google Ads marketers will constantly work to find the best creative assets, for the best bid, on the best sites to maximize your ROI. You set your marketing goals and Google Ads will automatically adjust bidding to best meet your needs.
Voice Search
Since consumers are spending more time at home now, they also are relying more on their voice assistants like Alexa, Siri, and Google Home. Over 3.25 billion people use voice search worldwide.
So, when you’re creating content you also need to think forward about how it will sound on a voice assistant. Currently, Google’s algorithm doesn’t consider voice search queries; however, it’s likely they could in the future. And even if you are ranking on Google results, you may not be ranking on voice search unless you purposely plan content for voice searches.
Visual Search
Besides voice searches, visual searches are also becoming more popular. You should include photos and videos on your site that relate to specific searches online. To help your visuals rank, always include alt text, include keywords in the image file name, and use top-quality images and videos.
Interactive Content
Interactive content can better engage visitors to your site and provide value. For instance, if you are an accountant you could add a tax calculator to your site. This will get visitors engaged and more likely to spend time on your site.
You may want to try any of the following interactive content on your site:
- Assessments
- Games
- Polls
- Surveys
- Contests
- Calculators
Local SEO
For small businesses, local SEO can be even more powerful than general SEO because it connects your business with people in your geographic location who are more likely to interact with your site. You should use Google My Business and claim your business online. You can then update your hours (which is especially important due to COVID-19 restrictions in flux), add photos, and include business contact information.
Pro-tip – you want to make sure your business shows up when people search for your business type and “near me”. For instance, if you’re an accounting firm, when people search “accountants near me” you’ll show up. Do this by including your city as a top keyword on your site.
Conclusion
In 2020, many companies have adapted to new ways of doing business. Consumers are online now more than ever and in 2021 you need to make sure that your business is prepared with these digital marketing strategies.
Everything in our modern age is connected to the digital world. Communication happens promptly and rapidly, especially when it comes to using our phones. Smartphone usage has completely changed the way that businesses operate —or at least, they should have. Mobile apps are no longer just about games, they’re about convenience. Customers use mobile apps to order food, hail cabs, interact with family and friends, and purchase nearly anything and everything. There’s no denying the importance of mobile apps for businesses —but read on to discover just how useful mobile apps can truly be!
Useful Marketing Tool: Customers are connected to their smartphones nearly every second of the day, whether for business, communication, or everyday life. A mobile app is a great opportunity to increase brand awareness for your company. Push notifications sent directly to a user’s phone can be a useful tool to reinstate interest in your product. Sometimes just a small reminder of your company’s existence and the benefits that you can provide users is enough in order to prompt purchasing action.
Expand Your Brand: Having a broad, wide-reaching brand image is essential in order to increase your potential customer base. Consider a mobile app as just another form of social media that you can use to find new clients. If your mobile app is well developed and uses your brand logo to positively reinforce your company’s image, then customers will view your brand as more reliable. Over time, this reliability generally translates to increased sales.
Better Customer Service: Creating a mobile app for your business can significantly improve your customer service, which helps retain customers using your company’s services. An app ensures instant availability and can easily provide a method of communication to users. Make sure that your customers are satisfied with your customer service at all times by using a mobile app for businesses.
Gather Analytic Resources: Mobile apps for your business can be a great way to gather data and analytics about your customer base, which you can then use in order to develop more precise business strategies. Information on customer preferences and demographics can be highly relevant when making marketing campaigns, so additional information is always better to have. A more specific marketing strategy can result in higher revenue and increased sales for your company.
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The importance of a mobile app for a business should not be discounted, especially in today’s technological era. Every aspect of your business has the potential to be positively impacted by a mobile app for businesses. Don’t miss out on great opportunities to expand your business and improve your brand image —instead, develop a mobile app and watch as your business grows and grows!
It may sound cliche but having a cohesive marketing plan can strongly help boost your customer retention. According to Forbes, integrated marketing is a “way to solidify your brand and demonstrate your intentionality and stability as a company.” What this means is that through strategizing and optimizing your marketing efforts, customers can easily find more reasons to connect with you.
In almost a decade, we’ve made it our mission to provide our partners with the most effective strategies and campaigns that will increase their ROI. However, one critical aspect of the way we approach things is personalization. As a medium-sized company ourselves, we understand how vital empathy is in terms of forming relationships with customers.
As such, we appreciate it whenever we receive feedback from our collaborators. These testimonials help us see things from our partners’ perspective, allowing us to grow better as a team. Just recently, one of our clients whom we’ve been working with for five years now left us a review on Clutch, adding to the total of six reviews we’ve acquired on the site.
If you’re not familiar with what Clutch does, it is a leading ratings and reviews platform that connects businesses of all sizes with the best-fit service-providers. Clutch is hugely respected in the B2B space for their team’s unwavering commitment to providing readers with reliable company lists and reviews, sorted by industry and location. Knowing that Clutch exerts an incredible amount of time and effort to evaluate what goes in on their site, we feel immensely honored to receive recognition within their platform.
In the recent review of our project, the client, a junk removal company, details how their biggest challenge was to inform and educate the general public about what they do. Because they seemed to be running out of luck in their individual efforts, they sought our help to improve their digital presence. After some discussion and strategy building, we proceeded to implement the integrated marketing plan into their digital processes. From then on, a partnership that will last for years to come was found.
If you want to know more about this project, head over to our Clutch profile to read the entire review. We’re also featured on The Manifest, Clutch’s sister site, where you can find valuable business tips and advice.
Lastly, we want to thank all our clients who have left us positive feedback. They enable us to grow and improve our methods.
Speaking of improvement, start improving your brand presence today! Call us now to learn how we can help you come up with a solid marketing strategy that will boost your engagement.
