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To create effective brand strategies and triple your ROI there are many things to consider. Branding is a total expression of a company’s value that includes its products, services, advertisements, position, people, and culture. However, one question that frequently...read more
Social Media still feels like the wave of the future. However, understanding how to use it to grow your business is essential in reaching your maximum audience. The amount of people using social media is increasing daily, and trying to keep up with every new app can...read more
Many entrepreneurs start out their business on their own or with a very minimal staff. After all, it’s a new business, money is tight, and things are just getting started. After a time, and a bit of success, they start to add a couple more employees. A sales...read more
Social media is THE most popular activity online right now. So it makes sense that businesses, (both national and local) want to take advantage of this. But simply opening up a Facebook, Twitter or LinkedIn account isn’t enough anymore. By avoiding some basic...read more
Are you looking for ways to increase your presence in the market without having to increase the size of your marketing budget? One great way to do this is to create a strategic marketing partnership. What exactly is a strategic marketing partnership? Simply put, it...read more
Don’t be another statistic, ensure the success of your new business. Are you in the process of opening up your own business? Many people rush into becoming a business owner, without really realizing what it entails. To run a successful business you must avoid...read more
The Olympics are a time when athletes get to participate in events that showcase the athletic talents and abilities that they have a worked a lifetime to perfect. It is weeks of events that people love to watch, participate in, and celebrate with our athletes. The...read more
How Do You Make Your Business Customer Crazed? It’s easy to claim that you are all about your customers, but it’s difficult to actually be customer centric. Just because you say and think your company is customer centric doesn’t actually make you customer...read more
Welcome to 2014. It’s that time of year again…time to evaluate your business. You’re probably asking yourself questions like… What went well last year? What needs to be improved for this coming year? What do I need to do to make those improvements? Most often,...read more
Are Your Business’ Social Media Outlets Ready For the Holidays? Christmas is a week away, and that means that businesses all over are trying to keep up with the holiday rush! Regardless of the rush, as a business you need to ensure you are publicly presenting...read more
Your customers are media saavy. They have their DVRs, which allow them to fast-forward through commercials. They listen to satellite radio, so they aren’t bothered by those “pesky” radio announcements. They often ignore magazine and newspaper advertisements all...read more
Is Online Audience Optimization the new SEO? If you have a website, search engine optimization is one of those things that you know you should be doing, but you really don’t want to. Trying to figure out what keywords are best for your website and how to get people...read more
68% of People say a business blog can add credibility to your website A business blog is a great way to not only establish a presence across the web, including your website as well as your social media channels, but it is also a great way to establish yourself as a...read more
Get Customers Talking About Your Business. 6 tips to create effective customer engagement and turn them into your biggest advocates There is nothing better for your business than happy customers! Happy customers help spread the word about your business to their...read more
The importance of having an optimized mobile website design that is responsive on all devices is becoming increasingly important to all businesses big and small. The amount of time and money people are spending on mobile devices such as smartphones and tablets has...read more
If you’re using social media outlets for your business, I bet that you are always on the hunt for the “magic formula” to creating the most engaging social media posts possible. As businesses, you want to capture the attention of your followers and get them to ‘like’, ...read more
Online marketing has been growing more and more in popularity. This trend is very common among start-ups and small business owners that have minimal advertising budgets. Online marketing can be a scary venture for those who are inexperienced. Where do I start? How...read more
Google unveiled a new search engine result page (SERP) layout for small businesses in certain industries that will bring them front and center. This new local search layout allows for small businesses to be prominently displayed on the first page of the SERP when...read more
When you’re searching for a local service, what steps do you take? Do you ask your friends? Drive around town looking for a place of service? Search the web? A recent study estimates that roughly 20% of desktop search and a whopping 40%-50% of mobile search have local...read more
When starting your own business branding isn’t the first thing on your mind. Although it might seem like something trivial at the beginning, establishing your brand ‘voice’ is an essential part of creating a memorable image and building loyalty among your customers....read more
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With team members specializing in various aspects of online and offline marketing, Amplify is your full-service marketing partner. We have a proven track record in increasing brand awareness and revenues for our clients. By designing custom strategies for our clients, we can build successful campaigns that deliver the results they expect.