Online marketing is an increasingly essential format of branding that can make or break the success of your business. Advertising through Google is crucial, as it is the major internet server, and any ads or online presence your business has is viewed by potential customers using Google search algorithms. Therefore, your Google Ads Quality Score —a ranking which indicates the sure experience and accuracy of your ads— is one of the most important factors your business should consider for your online marketing campaigns. If your Google Ads Quality Score isn’t where you want it to be, read on to discover all of the ways you can improve it!
Increase Expected Click-Through Rate: A good ad will have a high click-through rate, meaning that potential customers viewing your ad will be more likely to follow through and visit your site, rather than dismiss the information. Keywords play a big part in increasing click-through rate. An optimal ad’s keywords should match the keywords used by customers searching Google. Your Quality Score takes keyword accuracy into account when ranking your ad. Above all, a higher anticipated click-through rate signals to Google that your content is relevant to visitors and worthy of a higher Quality Score.
Develop Relevant Ads: A huge part of increasing the click-through rate is done through designing relevant online advertisements. Customer’s needs and desires should be targeted specifically rather than broadly. In order to improve your Google Ads Quality Sore, and also the success of your advertisements, try focusing the scope of your ad details. Ads that are closely related to search keywords will receive higher scores and more audience engagement. Don’t try to reach every internet user with your advertisements; instead, consider a narrower range of target audience and use increasingly relevant content and keywords to reach them.
Design Optimal Landing Page Experience: After your ad successfully attracts clients to your page, it is essential that your landing page provides a positive experience as well. Landing pages should be easy to navigate and well organized. The product or information mentioned int he advertisement should be clearly visible to the customer. If your Google Ads Quality Score is lower than you’d like, chances are your landing page might not provide a good experience. To improve your Google Ads Quality Score, carefully create a landing page that is useful to users and relevant to your keywords.
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Make sure that your company’s online presence is the most effective it can be by improving your Google Ads Quality Score. Making these changes can not only help in boosting your ad’s viability, but can also lead to a higher rate of successful hits to your business. A high-Quality Score indicates a successful advertisement!
Investing in a custom website might be the last thing on your mind when it comes to improving your business —but it shouldn’t be. There are numerous reasons why you should invest in a custom website as soon as possible. Not only does it create a stronger brand image and attract customers, it also can help your company be more easily discovered.
Serious Image: In our modern society, most people’s first impression of a company occurs the moment they click on the website. When browsing online for products and services, consumers browse through any number of different companies’ websites to try and make a decision. Oftentimes, a low-quality website looks unprofessional and can turn potential customers away before they even read more. Having an attractive interface signals that your company is professional and serious, which in turn can help persuade people to use your brand.
Improve SEO: A custom website designed specifically to improve SEO and audience traffic can boost interaction and sales. Recently, Google’s website ranking has expanded the factors it uses in its algorithms to determine high ranking websites. It now includes new factors such as time spent on website or pages interacted with. Therefore, a more unique and attractive looking website will entice visitors to spend longer browsing through your content which will boost your SEO.
Stay On Brand: Maintaining a cohesive brand is an essential part of modern marketing. It can help attract new customers by showcasing an attractive design that seamlessly fits in with the other aspects of your business. A custom website can ensure that your information is presented in a manner that reflects both what might attract your target audience as well as what prior customers expect when interacting with your business. Whether chic, serious, playful, or modern, a custom website can use design elements to easily set the tone for your business.
Be Flexible: A rigid website template doesn’t allow any room for creativity, which can be problematic when the design doesn’t best suit you and your business. Don’t let yourself become trapped in an inefficient layout. By seizing creative control of your website, you can make custom changes that are more attractive to your client base. It can be as simple as adding in a new element that highlights new products, a help page with increased customer service potential, or more. The ability to be flexible is essential to creating the best online experience possible for your clients.
The reasons why you should invest in a custom website are endless. Business owners looking to treat their brand seriously and attract more customers can benefit from ditching the cookie-cutter website templates and exploring a custom style that best showcases their products and services.
In the digital world, effective online marketing and a strong digital presence are essential tools in managing and growing your business. This is especially true for small businesses, which may lack the budget for product promotion. Luckily, there are a variety of SEO tools available for small business owners to use in order to reach a wider and more relevant audience. We’ve gathered some of the best here.
Google Analytics: Free, powerful, and one of the easiest SEO tools for small businesses to start implementing, Google Analytics offers business owners a wealth of SEO information. Businesses can examine their most effective marketing tactics, preferred content, and daily visitors, among other data. Google also offers a range of additional services in addition to Google Analytics that all small business owners should take advantage of. One tool, Google Search Console, gives website owners access to a variety of different SEO statistics and also alerts them if there are errors. Google My Business is also useful for creating a seamless business profile, which can help with online ranking.
WhiteSpark: An infrequently focused open aspect of SEO improvement is citations. A website full of relevant citations ranks better on search engines. WhiteSpark specifically targets finding useful citations for your niche market. This aspect of their services are provided free of cost. They also offer the paid option of directly setting the citations up on your website. A strong website with connections and references to other places in the internet can improve your SEO and make it easier for your target audience to discover your brand.
Raven Tools: Raven Tools is a quick and easy data compilation application that takes SEO data from a variety of other places and converts that information into a weekly, monthly, or quarterly report. By allowing Raven Tools to analyze and sift through all of the aggregated data, you can spend more time and money helping out your business in other areas demanding attention. Data is taken from a variety of different tools and social media in order to provide accurate results.
Moz Pro: Moz Pro has ample support for small businesses looking to utilize SEO data to improve their businesses. The tool manages SEO and provides data about keywords, rankings, and errors on your site. Moz Pro can be actively used to manage your keyword selection as well as suggest relevant keywords based off of your target suggestions. The application has a slightly higher monthly fee than competitors but offers many different tools for small businesses to use.
Utilizing a variety of SEO tools is essential for any small business, regardless of the product or service offered. Using even just a few of the these tools can go a long way into significantly improving your company’s online presence. Don’t wait to set up effective SEO tools and digital marketing —start using these SEO tools for small businesses today.
Large companies have teams of employees working on marketing strategy and digital content to further the brand’s presence and continuously promote the company’s products and services. For small business, this online outreach is just as important as for big business, if not more so. However, small business often lacks the financial capacity to fund large-scale digital optimization services. Despite this obstacle, there are still a wide variety of applications and SEO tools for small businesses to take advantage of to ensure their company’s continued growth and development.
Google Analytics: Goggle Analytics is an all-encompassing SEO tool that provides in-depth data on trends and engagement. Keeping track of these statistics is essential for small businesses attempting to analyze which products are most popular or marketing techniques are most effective. It can calculate a variety of different subjects, such as unique page views, user outreach, and also provide deeper information on the demographics of your audience. Google also provides other SEO tools for small businesses to use, such as Google Trends and Google Search Console. Each tool differs in function; however, a combination of all Google SEO tools can provide comprehensive information vital to growing small businesses.
MozPro: An exceedingly useful SEO tool for small businesses to use, MozPro offers a wide spectrum of services in its monthly package. While the cost is high compared to the other free or low-cost SEO tools currently available on the market, the cost might be worth it for small businesses willing to invest more funds into their SEO development. For $99/month, users can receive information on how to improve their strategies and utilize current market trends, as well as track rankings and check for mistakes on your website.
Screaming Frog SEO Spider: Screaming Frog SEO Spider is a free tool that small businesses can use in order to check links on their online platforms. As backlinks and mentions can improve a website’s SEO, and in turn, draw a larger audience. By checking your site for defective links, Screaming Frog SEO Spider can point out weak links and spots requiring improvement. Best of all, this service is free to use and pairs seamlessly with Google Analytics. Like all SEO tools, it is best to constantly analyze data in a variety of different capacities; pairing together different tools ensures that small businesses receive the most accurate information on their businesses as they can possibly get.
Optimizely: An A/B testing application that assists businesses in building better SEO optimized websites. Optimizely is a platform that compares changes in design to determine which adjustments are best for the business. A monthly plan begins at $17/month and can analyze changes as small as background color to website structure in order to assist companies. The cost of the service is manageable for small businesses yet still provides plenty of assistance, making it a smart SEO tool for small businesses to utilize.
In our increasingly modern and technological society, having an online presence is no longer just recommended for small businesses —it is required. Marketing has the potential to reach a greater audience online, and brand recognition is truly solidified through a company’s digital interface. Big businesses aren’t the only ones who benefit from a well-curated website. There are multiple distinct advantages of having a website for a small business.
1. Build Your Audience: Every business needs customers. For large businesses, sometimes new customers can be reached simply by name-brand awareness; however, small businesses do not have that luxury. To find new customers for your products and services, having a website is essential. The majority of consumers discover new brands through online searching; therefore, if your company is lacking an online presence, it severely limits the number of people finding out about the services you offer.
2. Build Your Brand: An effective company has a consistent brand. Customers come to learn what to expect from your business and can trust the product or service provided. While there are many ways to build brand awareness, a website is one of the most wide-reaching, professional ways to begin solidifying your small business’s image. The more information available about your company, the more reputable your company appears in the eyes of potential customers. Additionally, a well-designed website can signal to clients that you take yourself —and your business— seriously.
3. Business Growth: Traditionally, small businesses used to grow by word-of-mouth through a smaller community. Now, due to the fast-paced nature of the online world, a link can be shared in a matter of seconds and a product can be viewed from nearly anywhere across the globe. This can be an opportunity for small business to grow their company more quickly than before. Your website can reach new clientele in different locations or with different demographic backgrounds, which might suit your business better than the local clientele.
4. Separate Yourself from the Competition: If your small business is competing with other local businesses for the same subset of potential clients, having a professional-level website to show off your services and portfolio is one simple way to separate yourself from other businesses. Potential customers generally trust companies with a legitimate website design over a company with little to no online presence. Additionally, by presenting information clearly on your small business’s website, it is easier for customers to determine why your products and services are superior to the competition’s.
If you are not using paid social advertising then you are not reaching people where they are at. If you look around, you’ll notice everyone’s got their head stuck in their phone. So how do you reach them? The answer is, paid social advertising. Here are the top ways to reach your audience through paid social advertising.
Facebook/Instagram
This one is a no brainer. There are 1 billion people on Facebook and Instagram. Facebook and Instagram are a great way to advertise because, within the platform, there are different ways to display your ad. Your ad can be shown in people’s timeline. So, if they fit your target demographic then as they are scrolling through their feed your offer appears right in front of them. Your ads can also be shown in Stories. Facebook also has a place for your ads in the sidebar when users are accessing the platform on their desktop. If you are trying to reach people through paid social advertising then Facebook and Instagram are the number one way.
Twitter
Twitter is the next big platform on the block when it comes to paid social advertising. Twitter works pretty much the same way Facebook works. You pay for a certain amount of ad spend and you target a certain demographic. While they scroll through their feed their eyes will come across your advertisement. If it’s appealing enough you get clicks and hopefully, that click will lead to conversion.
LinkedIn
Instead of advertising to consumers, you are advertising to professionals and businesses. It’s the perfect place to use social for a B2B (business to business) offer. So, if you are selling software or professional services this is the platform for you. LinkedIn pretty much works the same way as the other platforms. You set up a target audience by professional skills, location, industry, etc. and the folks who match those skills see the ad in their feed and also in the sidebar.
So those are the top 3 ways to reach your audience through paid social advertising. Most of the time, when your target market matches the user demographics of a social platform, social advertising can provide huge increases in your conversions and sales. If you need guidance on this, contact a digital marketing expert today!
