The 3 Fundamental Online Marketing Strategies To Reach Your Audience

The 3 Fundamental Online Marketing Strategies To Reach Your Audience

Online marketing. It’s such a huge catch-all term. There are items like Facebook and Twitter, blogs and email, paid advertisements, and analytics. Where do you even begin? Here are 3 fundamental online marketing strategies to reach your audience.

Consistent Content

Once you create consistent content you build trust with your audience. What do I mean by consistent content? Consistent content is more than just being on time with blogs and social media posts. It means staying on brand and message all the time. Over the long haul; this is what you will be known for and it will not only create trust with your audience but it will also ramp up your SEO and rank you higher in search engines.

Create a funnel

Once you collect email addresses, you need to set up a way to take a person on a journey from being a lead to being a loyal customer. That can only happen with a well-planned sales funnel. Most of the best sales funnels have price points every step of the way.

You also want to plan out how you will reach people at different stages of the funnel. For example, social media ads are for the new leads while an email campaign is for the folks who already are part of your customer list. It all is designed to move people to make purchases and build a stronger relationship with you and your business.

Social media marketing

Lastly, you need to make sure that you utilize one of the most powerful platforms today, social media. Content will be crucial as it will be the factor that will attract your audience to begin with. Through social media marketing, you can gain better brand visibility, reputation, and eventually, inbound traffic or leads.

These 3 strategies aren’t everything you need to know about online marketing but they definitely can give you a road map and a foundation for dominating your particular niche. You can contact a trusted digital marketing agency to help you bring your business online.

Things You Need To Know About Email Marketing

Things You Need To Know About Email Marketing

Email marketing pertains to the use of electronic mail to promote products or services and at the same time, develop a relationship with your potential customers or clients. Email is a classic way of messaging, but email marketing still ranked as the most effective marketing channel.

Email marketing provides you the opportunity to target specific groups of customers or even specific individuals. One good example would be offering customers deals on their birthdays. It allows businesses to personalize that helps develop their relationship with the customer.

If you analyze the response rate, open rate, and conversion rate, you can acquire more reliable customers and help you boost your sales

Why email marketing :

  • It’s incredibly cost-effective, sometimes free.
  • Results are trackable and measurable. You can collect detailed information about how customers respond to your advertisement.
  • Catch or attract new customers or global reach. It helps you to find a new market and trade globally

 

Benefits you get with email marketing : 

  • Better brand recognition
  • Boost your sales
  • Optimize your time and budget
  • Strong customer relationships
  • Builds credibility

 

Here are some critical email marketing types which may help to earn the customer’s attention and prospects.

  1. Email Newsletter – Email newsletters can be used to send product updates, essential account information, promotional messages, and more. It may help build better brand recognition.
  2. Behavioral email – This type of mails area based on the behavior of a user. Good examples of behavioral emails would be Free trial expiry, Password renewal, product reviews, renewal of purchases, and more. Here are some of the common and essential types of behavioral emails:
      • Welcome Email:

    This type of mail makes a good connection between your business and a new subscriber. It may help you in future communications and encourages new members to engage with your business.

      • Onboarding Email:

    We need to send emails that contain instruction and educational emails related to your business or services. This is the most effective way to familiarize your subscribers with your services or businesses.

  3. Transactional Emails – Email receipts, invoices, billing statements, order confirmations are coming under the transactional emails. Customers want these emails.

 

Clients engage with transactional emails such as order, shipping, and return/exchange notifications at a much higher rate than they do with promotional campaigns.

 

 

 

Email marketing is a smart and effective way of marketing that can help you connect to new customers and build meaningful relationships and loyalty to your existing customers. Email Marketing is flexible, quick, and also cost-effective that still makes it an efficient way of marketing in today’s world. Email Marketing is easy to manage, gives you full control, and enhances your sales. If you’re looking to amplify your business through email marketing, we can help you! Contact Amplify Media + Marketing at 888-482-1313 for a free consultation.

COVID-19’ Impact On Digital Marketing

COVID-19’ Impact On Digital Marketing

The whole world is affected by COVID-19 coronavirus. Because of this coronavirus, businesses may struggle for a while. As of the moment, more than 198 countries are affected by this deadly virus. Unfortunately, no vaccine has been made yet to fight this virus, which makes the situation more destructive.

Digital Marketing platforms are the backbone of any marketing plan, which makes marketing more flexible, and in the current situation, it is also hugely affected. According to SEO expert Neil Patel, from an SEO standpoint, there was a huge drop in organic traffic for most industries for the past weeks. Some of these industries are travel, advertising, agriculture, construction, manufacturing, software technology, and retail. Conversions were also down for most industries.

Having all these impacts, what can we do? Here are some tips on how we can manage our businesses to adapt to the situation and keep our business afloat:

  1. Focus on Customer Service and Reputation Managemen

When a business cannot fully function because of the situation, you can use this opportunity to still provide value to your customers. You can utilize blogs to create content relevant to the industry or just simply keeping your customers updated.

  1. Tailor your services or solution to the current situation

Due to this deadly virus, many countries are forced to shut down and lockdown their cities. You can still find creative ways to still deliver your service. It could be in a form of online consultation or anything creative.

  1. Find leads ahead of time

This is indeed a fearful time for everyone but that doesn’t mean we can’t do anything. When others are fearful, you can take this opportunity to find leads ahead of time. By doing this, you’ll have a pool of potential customers by the time the pandemic is over.

  1. How Facebook is helping small businesses

Facebook is providing help and information for small businesses during this outbreak. You can check this helpful business resource hub by Facebook which tackles ways in managing through and building resilience during the COVID-19 outbreak. Facebook also offers Small Business Grants program to eligible small businesses in over 30 countries.

This is indeed a difficult time for everyone especially for businesses but you can use this time to still do something and take advantage of your resources and time to get through this outbreak. If your business needs help, let a professional digital marketing agency help you.

Tips On How To Use Social Media to Stand Out From Your Competitors

Tips On How To Use Social Media to Stand Out From Your Competitors

Social media has harnessed the way businesses market their brands. If you are doing all the hard work but your competitor is getting ahead of you for some reason, it is your time to take your business to a higher level, gain new clients and establish your brand online through social media. Social media has helped 90% of businesses to grow in the last 3 years.

You can stand out from your competitor through social media marketing. Here are some ways on how to do it.

  1. Spread the word

Make the visitors know about your product or service. Create attractive content about your brand. And make it public. You may get plenty of ideas from blogs on the same topics. Create content posts, share ideas, tell what is new and ask your customers to share their views. This is a great way to attract the audience and especially to attract only those who have some sort of interest in your brand.

  1. Curate a theme

Social media is all about words, colors, and designs. You have all the power to demonstrate a theme. Make your brand special by curating a theme. There are numerous festive and social activities happening all around the world. Wear one of those themes and make your business prominent.

  1. Visualize the substance

Social media marketing goes even better if you begin visualizing. Photographic posts get more attention than text posts. People prefer seeing than reading. This is a tremendous pattern of outshining your competitor. 65% of posts with photos or videos get more attention than just text posts.

  1. Make your customers feel good

Customers feel good when they are honored. Own your customers and treat them with royalty. Acknowledge them and make them feel valued. This will not only attract new customers but also build trust and a relationship with the existing ones.

  1. Analyze your competitors

Your competitors would hate to know that you are analyzing them. They might even say that you are spying on them. Well, let them think that way. As analyzing the competitor would give you an idea of what you need to do and not to do in order to succeed. First, check who your competitor is. Then look into their social media activities. What they post, what they are saying and how many followers do they have. If you get an idea, do not be shy about modifying it and using it.

Looking to grow your business through social media marketing? Let us help you kickstart your social media presence. Call us at 888-482-1313.

Marketing Trends You Need to Know for 2020

Marketing Trends You Need to Know for 2020

As we begin another year, it is a great time to see where Marketing is heading. The marketing trends have their effects on the way we operate our business and the way we can generate results. Here are some of the marketing trends for 2020:

Customer Experience

Customer experience is going to be the major marketing trend in 2020. It will no longer just be about the digitization of products but the interaction of the consumers with the brand. We are witnessing a major shift in how marketing is conceived. Marketing is not only about convincing other people to buy from the company but rather, it is more focused upon getting the loyalty of the customers.

experience is already an important part of every business’s culture, but it will be emphasized more in 2020. It will leave positive impacts on the business operation, and greater results will be generated.

Voice Search Optimization

In 2020, voice search technology and smart speakers technology will further be enhanced, which will impact the way we build the content for the marketing purposes of our brands. Therefore, you need to optimize your content for voice search. It is also important for content marketers to focus on anticipating questions that will be conversationally asked by the audience.

Content Visualization

Though Voice search has been skyrocketing, visual content still plays a big role in marketing. You can take the growth of social media platforms such as Instagram, Facebook, Twitter and Pinterest as an example of how visual content still matters nowadays.

Personalization

Due to increased advancements in technology, consumers expect and appreciate brands that provide them with much more personalization in their experience than before. New research from Epilson indicates that 80% of consumers are more likely to do business when brands offer personalized experiences.

More interactive email experience

Email Marketing still thrives in this new day and age and is not going anywhere anytime soon. Email consumption and marketing strategies evolve. You will see more interactive and dynamic emails in 2020 that will increase personalization and overall experience of customers.

Artificial Intelligence

We have witnessed a huge advancement in Artificial Intelligence. AI is the technology behind chatbots and voice assistants. There is a great chance that more businesses will use AI-Powered technology and automation to help them enhance their marketing efforts.

New trends and strategies are evolving and will continue to do so within the next few years. Make sure you keep up with these trends and discover the most effective ones for your business.

 

 

 

Paid Advertising Strategies For The Holiday Season

Paid Advertising Strategies For The Holiday Season

This holiday season don’t miss out on valuable consumers, and invest in paid advertising. Christmas is certainly the most wonderful time of the year. Along with jingling bells, this holiday can mean profitable sales for your business. It might sound a little surprising, but buyers start looking out for Christmas presents as early as November.

The craze for online shopping has increased now more than ever, which in turn, has favored the click of the mouse rather than walking around in the city shopping.Companies have decided to take advantage of this change and invest in paid advertising. After all, who would want to gallop around the stores when they can shop from a variety of choices online while sitting at home? The simplicity of buying products online has made everything easier for consumers. The functionalities like comparison and extensive research have made shopping simpler and more fun. With the boost in internet shopping, it’s extremely important that your business is visible online and stands out amongst the vast universe of competitors around you.

So what strategy must you deploy in order to fetch higher visibility and ROI? Paid advertising campaign is the answer. We’re sure every now and then you must have heard and even used this strategy, however, we’re here to give you a fresh perspective on the best tips which you must consider while running paid advertising campaigns this Christmas!

So are you ready for the ride?
Hop on! Here we go.

Seasonal Keywords:

When using a pay-per-click campaign your standard keywords may have worked perfectly fine last year, however, you must give it a twist this time. Consider using a few seasonal keywords for your Christmas PPC campaigns if you want to steal a whopping amount of sales and clicks from your competitors. Your competitors are investing in paid advertising and so should you.
Your keyword list must comprise of words such as ‘gifts for family’, ‘Christmas presents’, or ‘presents for family’. These seasonal keywords are quite popular around the festive time. This doesn’t mean you have to rule out the standard keyword practices you use. All you need to do is add a little search and be more creative in your advertising efforts. Remember – research is a MUST.

Use Social Media As Much As You Can: When we’re talking about paid advertising, Facebook is the next best medium you can use. Facebook offers highly specific targeting options such as interests, demographic data, shopping preference, etc. This means that you can closely target your audience based on their choices. You might question why Facebook Advertising and not AdWords? Well, there are a few key differences on that subject. To begin with, Facebook offers a cheaper CPC and more visually appealing advertisements compared to AdWords. You can get as festive with your promotions as you want with Facebook ads. Also, the Facebook ads can only contain 20% of the text, which means that you’ll have to create highly appealing visuals to boost your chances of securing a higher rate of conversion.

Seasonal Ads: Make sure everything that you advertise is relevant to the holiday season you’re targeting. For instance, you cannot target Christmas on Thanksgiving. Moving ahead, your ads must contain descriptive promotions and seasonal words. Compile unique and creative advertisement content for your festival campaigns. Place clearly detailed and attractive offers in your ads. Adding features like review extensions, site links, and call extensions are a great approach to make your ad stand out amongst the rest hence converting holiday shoppers in return.

These breakthrough tips for your Christmas paid advertising campaigns should help you convert a lot of holiday shoppers into your consumers. Don’t forget to add realistic end dates to your campaigns. Don’t be too hasty with the dates of your offers and use additional ideas like Boxing Day sales to add more to your rate of success.