Facebook, with 5 billion users, is one of the oldest and all-time favorite social networking sites on the planet – and has led millions of creators towards success. Getting started with a Facebook Page may be easy, but it takes a lot of effort to gain a good amount of organic reach and engagement. Facebook wants users to stay on the platform, so if you’re looking to drive people to your website, make sure that you’re still sharing valuable content that gets engagement either on the post itself or in previous and subsequent posts.
So how can one successfully increase Facebook Page Engagement? Here we have shortlisted some tried & tested methods to drive Facebook engagement.
Focus On Quality Posts Instead Of Quantity
Facebook is all about being creative, interactive, and telling a true subtle story well. For optimal engagement, try to be original with your work and choose quality over quantity. You probably have heard the slogan “content is king” and it fits perfectly with Facebook. With people moving through content quickly, there’s no time for sub-par graphics, videos or text. If you’re running out of original content to post, content curation can be a great way to share quality, informative content that gets your audience excited.
Make Your Posts Timely & Relevant
How much content do you post on Facebook per day? Finding great content takes time, and you don’t always have the time to do that. Once you know the best time to publish Facebook posts, you’ll be able to connect with your followers when they are highly active and can engage with more people. Bear in mind, the newsfeed algorithm on Facebook emphasizes “recency” as a major ranking aspect. Though there is no prescribed standard, you just have to do a little bit of research via analytics reports and find the most suitable time to post on social media. Facebook itself says that you’re more likely to see engagement if you post when your fans are online.
Comments & Reply
Facebook engagement isn’t only about publishing content. Engagement is a two-way street. If someone takes the time to comment on one of your posts, make sure to reply. Many users overwhelmingly want to interact with their favorite brands or influencers. Sometimes a simple comment back is all that’s needed. By making yourself available, you get to score more on interaction and engagement. Today replies have become a necessity for brand credibility.
Try to posts images or videos
Images and videos tend to perform better on Facebook compared to text and links. They are enticing and can get you a 10x increase in engagements. Some self-explanatory photos and videos immediately draw the spectator’s attention and seem to perform outstandingly on the news feed. 60% of Facebook users like a page with creative images and videos.
Facebook engagement is vital to building a following of people that are interested in your brand. Engagement offers many benefits, such as helping your brand to stand out from others. When people begin liking & sharing your posts, you will reach a broader audience and will start attracting new followers.