The majority of businesses underestimate the power of Google My Business, which happens to be one of the best ways to improve local search traffic and to grow your online presence. Most consumers use Google Maps to locate nearby businesses. Google My Business is specifically designed to help budding entrepreneurs be more visible at times when users are searching online, particularly about your products or services. The results are optimized and ranked based on the user search query, interest, and locations.
By listing your business on Google maps, you can put your business right in front of the interested customers. Think about the service or product your business is offering. The next time someone in your area is in need of it, local search will benefit your business. Google My Business is the first step in allowing you to be found by potential customers.
Why You Need To Be Using Google My Business
Keeps your business in the spotlight. The biggest advantage of Google My Business is its local search result via GEO-Targeting. For example, if you were to search ‘Italian Restaurant in Weslaco’, you would find a list of relevant restaurants available within that location. This is often termed as GEO-Targeting. In short, you’ll get relevant, local traffic to your site which has a greater chance of converting. For the best possible results, fill out every section and ensure all the information describes your business accurately.
It’s free, simple, and straightforward. Unlike SEO and PPC, Google My Business is very easy to launch. You just have to verify the address of the business location and voila – you’re in. Even the dashboard is user-friendly and provides you with the ability to list your business details (& location) precisely and become available on Google Maps. You can display key information about your business such as opening/closing time, contact details, website, add photos/videos, write compelling business descriptions, add products/services menu.
GMB Benefits Your Brand Think of Google My Business from a “branding” standpoint. It costs nothing to create, claim, and verify your listing. Take the time to write a good description to add to your listing and make it as local as possible. The reviews and ratings give your business a credibility boost, influence the users buying decisions, and level the playing field against paid ads. This saves you from expensive paid marketing and portrays your business as more relevant than other players in the market.
Increases Conversion Rate and ROI. Customers prefer to buy from a trusted platform. Since listings on Google My Business are already verified by Google, users have more reason to trust them. Online ratings & reviews give the added assurance of quality business standards and their ethics. Amid positive reviews, more users are likely to trust your brand name – increasing your conversions and improving your company’s ROI. You will also see results more quickly than with building up your organic search results through website pages over time.
You can promote too. Google My Business takes care of entrepreneurs (and start-ups) better than anyone else. Having a GMB listing can help in maintaining quality site traffic. Just by having a listing and showing up in local searches, you will be more likely to drive traffic and increase sales. If organic tactics aren’t working for you, you can reach more customers with paid promotion too. Smart campaigns instantly seize the attention of spectators searching for your product, service, or business category. One option is using Google Posts to announce new products, services, and events. You can use them to offer exclusive discount codes.
Are you missing out on the benefits of Google My Business?
80 percent of online inquiries on Google are local searches. This gives you a gigantic opportunity to build interest in your target area. Not to mention, Google my business is one of the best free ways to gain visibility on Google search results. All it takes is a little time, effort, and dedication to optimizing your page precisely.