Increasing your brand’s reach on social media used to be seen as a way to organically get the word out about your business for free or at a minimal expense. However, the complex algorithms the social media sites now use to determine whether or not a follower actually sees your posts makes it difficult to achieve organic reach, especially on Facebook. Every social media platform wants to show users only the content that is most engaging, and ignore everything else. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.
If you have a page/blog on any of the popular social media sites and need to stand out among your competitors, you need to up your game by creating shareable content people will engage with. If you are unsure about how to get started, we are here to help.
Below are some of the tips which you can use for improving your social media reach naturally and organically.
Choose the right platforms to market your brand
Choosing the right platform is the first step to achieving the desired social media reach. Every social media platform follows an algorithm that depicts the way content appears on your newsfeed. In order to perform best and to boost your organic reach on social media, it is important to understand how the algorithm for each social media platform works and to design content designed specifically for each channel.
Interact with your Audience
Whether it is Facebook or Instagram, interacting with your audience regularly will play a key role in increasing your social media reach. It gives an insight to your followers to know and understand you better. Without understanding your target audience, you won’t know the platforms they use, their interests, and their needs. This insight will help you focus on the content your audience enjoys and is more likely to engage with.
Go live
Brands now have the ability to interact with their audience in real-time. Doing live sessions gives your audience a chance to engage with your content and to be in touch with you directly. Talk about things that you think will resonate well with your audience. Going live is an invaluable way to gauge your audience’s interests and opinions. Live video is unique in that it creates a genuine sense of community in the comments section. Everyone is sharing the same experience at the same time, which spurs meaningful interaction and boosts organic reach.
Use the right hashtags
Hashtags give you the ability to help people focus on the keywords that relate to the content they care about. Using the right kind of hashtags is the key to getting maximum growth on any of your posts. You should come up with new and lesser-used hashtags but keep them relevant as possible. Another aspect to keep in mind is figuring out the optimal number of hashtags for your audience. Using hashtag best practices will help your posts stand out among the millions of posts and increase organic engagement.
Use attractive pictures and videos
Video and visual content continue to grow in importance as a powerful tool in engaging your audience. No matter which social platform you are using, high quality and eye-catching content is a must. Facebook posts with images get 2.3 times as much engagement as those without images. Try to capture most of your photos and videos in natural sunlight so that they stand out. Use beautiful filters but don’t overedit. Keep in mind to prioritize quality over quantity. It is best to put lesser content of superfine quality than posting substandard content every day.
Arrange contests and giveaways
Even though all the points mentioned above will help you in reaching a higher reach on your social media platforms, nothing works like giving away free stuff and gifts to your followers. Ask them to participate by engaging in your feed either by sharing your content or posting comments. Your audience will be happy in doing so because they will have something to look forward to.
These methods are proven to work like a charm in increasing your social engagement and growth. As you follow these strategies, keep in mind that patience is key. Work hard and be consistent with your content every day to reach your goals. If you want to learn more about how to improve your social media strategy, feel free to give us a call.