No marketer dares to run ads without tracking – ever wondered why?
Ad tracking is the process of keeping track of how much of an impact your marketing efforts are making for your business. Collecting user behavior and performance insights of online advertising campaigns, such as the number of views, clicks, and impressions. In layman’s terms, it’s a metric that determines the success of your campaign.
Ad tracking is vital to calculate ROI (return on investment) for ad spending. You can collect immeasurable data related to website performance or customer buying behavior, making it easy to adopt the best ad strategy to improvise sales in almost real-time. Without it, companies (particularly newly established entrepreneurs) would struggle to realize business goals and marketing objectives.
What can you do with data collected by ad trackers?
Data collected via trackers is primarily used to evaluate ads’ performance and optimize them for custom-made campaigns and re-marketing purposes. In the absence of ad tracking, you are missing out on the below-mentioned opportunities:
- Running/managing an ad campaign that connects with the audience based on interest, behavior, likes, dislikes, etc.
- Eliminating excessive ad spending.
- Maintain precision with ad targeting.
- Increase ROI with refined and enhanced Ad strategy.
- Targeting markets under your budget
What Are The Different Formats Of Ad Tracking?
- URL tracker – In URL tracking, a tracker tag (code) is placed at the end of the URL. This type of tracking is broadly used for PPC, email, and ad campaigns. The code helps in determining which channel resulted in an influx of traffic or the most profitable audiences.
- Tracking pixels (Social media) – Tracking pixels are small, 1×1 transparent images, often placed over ads, in emails, web pages, or social media ads. These pixels load alongside the ad and maintain a proper record of whether the ad, email, or page has been viewed or not.
- Global Site Tag (Google AdWords) – Global Site Tag is the most accurate conversion tracking tool available for marketers. It is designed to track and record all kinds of customer activities on a website. The best part, GTAG can be integrated in a rapid turnaround time and streamlines your remarketing & conversion tracking efforts.
- Cookies – One of the oldest tracking formats, Cookies is still deemed useful for analyzing user surfing habits. Most companies, especially online businesses, use cookies to target consumers interested in their products. Data such as search terms or phrases, current location greatly helps in forming a smart marketing campaign. Even social networking giants like Facebook & Twitter use cookies to show relevant ads.
Ad tracking will help you get to know your audience better. The data you collect via tracking will help you target the right audience at the right time by pinpointing their needs and interests. Undoubtedly, a tracker is an unsung hero of the campaign management industry. Contact us today if you are interested in learning how to get the most out of your digital ad campaigns. We will be happy to help you focus your efforts and determine the right metrics to track based on the goals of your ad campaign.